NBA Coins For Sale
HOME > NewsNews

Walmart introduced New Roblox toys

Roblox is a user-generated massively multiplayer online social game platform, developed and published by Roblox Corporation for Windows PC, Mac OS, iOS, Android, Xbox One, PS4 on 2005. It’s no more an online game than a game engine, in which players can create their own games and play it with friends. Nearly all Roblox games are created by the Roblox community, with the exception of some created by Roblox official. Players can customize their virtual characters with various hats, head shapes, body shapes, clothing, and gear. Players may also create their own articles of clothing. They can also collect and trade items, especially limited edition collector items.

The new line can be mixed and matched with existing Roblox action figures, which were launched by Jazwares earlier this year. (That initial offering includes 40 action figures that can be taken apart and customized.)

The user-generated gaming platform continues its CP push with a new line of action figures available exclusively through Walmart’s website and stores.

User-generated gaming platform Roblox has launched a new range of action figure toys, available exclusively through Walmart’s website and retail locations. Created by Jazwares, the Celebrity Collection includes game packs and playsets inspired by top Roblox games like Top Roblox Runway Model and Neverland Lagoon. Additionally, each figure comes with a code for a virtual item that can be added to a player’s wardrobe on Roblox.

Jazwares will support the new Celebrity Collection with a number of events at Walmart stores in Florida and Tennessee this month. The events will feature giveaways, downloads, photo opportunities and activities.

Last month, Roblox inked a licensing deal with Texas-based Bioworld to release branded apparel in stores across North America. The all-ages apparel line includes shirts and sweatshirts featuring the Roblox logo and characters, and is available at US Kohl’s stores.

Roblox’s consumer products push comes as the platform continues to grow in popularity, boasting more than 64 million active monthly players and 1.9 million independent developers.